Can you make money with Adsense in 2013? 5 essential Adsense tips.
The answer is a definite yes. Now there’s another question.
Can you get rich with Google Adwords?
In theory.. it’s possible, but this is not very practical – you will have to rank literally hundreds of websites on first page of Google. And even if you will reach something like $50,000/mo (which is highly improbable) – your entire empire can “magically” disappear in one moment.
And you can’t really argue with Google about their decision. It’s permanent..
After some research I’ve discovered that successful marketers who lost their Google Adwords reached a particular level of earnings. Around $10k/mo… Hmm, maybe there’s a pattern of some kind. I suppose when you reach this level you have a chance of getting noticed by Google’s “marketer extermination squad” aka website quality control.
But relax, that doesn’t mean your account will be closed. Although you need to understand that Adsense cannot be your primary source of income – it’s too dicey.
I’ve decided to write about Adsense since my earnings suddenly jumped up in the last month, even though I completely forgot about my little sites. Plus I’ve hired awesome SEO guy, who can take care of ranking my Adsense sites. Phew.
While I’m not Adsense expert by any means, I have a great friend who consistently pulled 3-5k euro every month just from Adsense. I’ve learned a lot from him. For privacy reasons I won’t mention his name here. I think he had 45-50 websites ranked on first page of Google. Impressive, to say the least.
So yeah, you definitely can make money with Adsense in 2013.
Don’t expect you will be the next Jeremy Schoemaker (check his infamous Adsense check photo), but you can expect several hundreds and maybe up to few thousands $, monthly. If you do right things in the right order, of course. It also depends on the amount of work and research you can put into it.
So here are 5 Adsense tips that will help you to earn more:
1) Spend most of your time on keyword and domain research!
That’s the most important phase. Screw this step and you will not make any significant money with Adsense.
You must find keywords that pay $1+ per click, minimum. Otherwise it’s not worth the effort.
I’ve read that Google pays 65% of the advertising revenue to website owner. However, Wikipedia states that it’s 51% (which doesn’t mean it’s a fact). It’s safe to assume that it’s around 50%. And you can’t really calculate that, since you get traffic from various related terms as well, which have different payouts.
More expensive keywords ($5-10+ per click) usually have heavy competition, but if you found something relatively easy – go for it.
To determine the potential revenue, you can use new, stupid Keyword Planner tool from Google. CPC means cost per click and that’s what people pay to get clicks to their businesses. You get ~%50 from CPC.
And always research domains that have at least 1000+ exact searches a month (you must use your keyword as domain name). Because it’s hard to make money with Adsense with very little searches..
Interesting fact: most expensive keywords cost around $150-170 per click!
Actually, I just checked and it’s $389.09 :O
Group of keywords for “mesothelioma” always had the most expensive clicks ever. Hard to believe someone pays that much money for a single click!!
But since I work on SEO for a lawyer firm, I do know that lawyers can spend that much money, because good “mesothelioma” case might be worth few million dollars. Four hundred bucks is a chump change in comparison.
2) Make sure your competition is not too powerful.
Always check a first page of Google by running a search for your keyword in Google.com.
Things to look for (in order of importance):
- exact keyword in title
- exact keyword as domain url
- exact keyword in description
- PR (page rank) of the domain and that particular page
- age of the domain
If there is just one spot with a guy who doesn’t have keyword in title – you probably can take him out, unless it’s a high-authority site like Wikipedia, CNN, etc.. Although it might be worth checking additional options first – after all, getting on a first page of Google where only few people use proper optimization is much easier.
3) Try to avoid keywords that are targeted by typical affiliate marketers.
“how to get rid of acne”, “how to stop panic attacks”, “how to build muscle”… All these are poor.
That’s because you will be competing with thousands of affiliates who sell Clickbank products, Amazon stuff, CPA, their own products and God knows what else. You don’t need that.
Instead, you must opt for keywords that give no benefit to normal affiliate marketer. Like “bear mountain”.
It will be much harder to find anything that pays you well, but such keywords are there, you just need to search harder. You can use Keyword Planner for that too, if you don’t have any paid tools.
Plus you should compensate low payout with huge traffic potential (- check the competition first).
4) Use CTR theme.
It’s certainly one of the best Adsense themes, if not the best. Despite being hideous it performs very well. Usually outperforms a clean, modern theme like it’s nothing. I’ve tested it myself too. I don’t know how and why it works, but it does.
It might be because there is nothing else on these sites, except text.. So visitors have to click on the ads to escape this disfigurement, called CTR theme.
If you already have some Adsense sites without this theme – install CTR theme asap.
EDIT (9.01.2013): I forgot to mention that CTR theme automatically uses best ad locations, that’s why performance is so good. Developers used Google’s own data for this. You can search for “Google Adsense heatmap”, if you want to see best ad positions (this works with everything by the way, it’s not limited to Adsense).
5) Write at least 1 huge article.
1.5-2k words for initial article. That helps. A LOT.
Trying to rank with 400-600 word articles is an endless pain in the ass. If you can produce more than 1 article of such size – fantastic! You might be ranking in a matter of couple of days, if the competition is very low. Just optimize it properly. Check this guide to learn how.
NOTE: these Adsense tips are applicable for small niche sites designed for only one purpose – earning with Google Adsense. If you plan to create a huge website (a blog like this, for example) and post ads there, most of these tips will not be applicable.. Focus on the user experience first.
However, it’s a good idea to ask yourself first – is this the best monetization method for my personal site?
EDIT (9.17.2013) – I’ve decided to test-drive Google Adsense on this site for a while and see if it will perform better than my previous business, before implementing CPA.
EDIT (9.28.2013) – As I’ve expected! Adsense is useless for general internet marketing blogs (unless you focus on expensive keywords, like “internet marketing training online”).
Let me know if you have any questions!