Small guide on how to use web 2.0 properties for backlinking
Recently I found a great list of web 2.0 directories and decided to act on it, since this strategy always gave me great results in the past. And some of my articles are already ranked quite well. So here is the list – web 2.0 properties download link. You are welcome to use it freely.
It has just PR5-PR9 sites and that fact is awesome. But of course you must know exactly what to do with these sites, in order to get maximum backlinking benefit.
So how to use web 2.0 properties for backlinking?
This method is very similar to posting on blog networks and guest posting. Essentially, it’s the same, except the fact that you create your site around the article(-s) you want to post there. So it’s old good “contextual backlinking”. It might not be as powerful as blog networks, but it’s absolutely free.
First of all, you must use a keyword in your nickname (login), if possible, and in your blog url. So if you are backlinking to a page (remember, Google doesn’t rank your whole site as one, it ranks separate pages. That’s for those who still do SEO the old way – get lots and lots of backlinks to homepage, hoping that everything will rank.) with keyword “sports cars”, you might as well create username “sportscarsbmw” and url that says something like sportscarsawesome.weebly.com. Your exact keyword will not always be available (because someone might snatch it before you), in that case just add a single word after your main keyword. You can use a number like “1” too. Plus it’s good for anchor text variety, which we will talk about in the next few paragraphs.
Secondly, it’s preferable to use unique articles (not copied or posted anywhere else on the internet), but highly spinned articles will work too. Since you will need big number of those web 2.0 sites, it’s smart to use some spinned articles here and there, because it will be expensive, or time consuming, if you will write these yourself. “Best Spinner” is the best software for spinning articles (sorry for the pun :) ).
Thirdly, the more you post on the same site, the stronger it becomes. However, you shouldn’t dump all your articles on one site – after 3-5 articles create another web 2.0 site, and so on. Keep on creating those little web 2.0 sites. And don’t abandon the first ones – publish at least 1 article in 2 weeks or so. This is laborious, but it will bring you optimal results.
Something about keywords – it’s good to insert your url with anchor text twice in the medium sized article, not more. As we mentioned before, you need some variety. You can’t create 10 web 2.0 properties with 20 links, which all have exactly the same anchor text – “sports cars”. Add a word before or after your keyword phrase. Like “Jaguar sports cars”. That could be your anchor text. You could also vary your main keyword phrase and use “Bmw sportscar”, for example.
I wouldn’t go too far away from main keyword and use anchors like “fast auto” and similar ones. And although Google can pick up synonyms, your main article probably doesn’t have these keywords in the body, so it wouldn’t be so relevant. Oh, and do NOT insert your links in the first title/heading and first few sentences, that’s a clear sign for artificial backlinking for Google. Use them somewhere in the middle/end of the article.
If you have LSI (simply put – related keyword) in your main article on the page you promote, you can use it too. That way you can rank for 2 keywords, in a long-term. But don’t try to stuff every title and heading with main keyword and LSI keyword. Remember, you write for humans, not for search bots. So LSI keyword for “sports cars” could be “Ferrari 458 Italia”, if you mentioned it in the main article at least 2-3 times.
Also, you must be aware that some of these sites are moderated (very few), and they could remove your content, if it has no value and it’s solely used for promotion of your product/service. Usually, it’s “wiki” web 2.0 sites. But these removals are rare. 90% Of your work will stick, so it’s good.
So how you can use those web 2.0 properties?
You can link directly to the page you want to promote (to improve rankings in search results), you can strengthen some of your important backlinks (by linking to your guest post, press release, etc), you can build link wheels and pyramids and other advanced stuff, but it’s not really recommended. Simple contextual links work fine. Just remember to ping all those web 2.0 sites you’ve created. And ping them again when you posted new article.
If you have any questions, ask in the comments below!
And please share this post with others :)
EDIT (7.04.2013): Don’t forget to use at least one picture with proper alt tag on each of your web 2.0 properties. Preferably, 1-2 pictures per article. Google loves pictures. And you can embed related video (-s), for additional authority “points”. It doesn’t have to be your video, but your own will be better, of course :)