Is your online marketing business mobile friendly? What are your options?
As most of you know, number of mobile phones is growing at an incredible pace. In fact, I’ve recently read the news, that number of mobile devices will reach 7.3 billion by 2014. That’s more than Earth’s population! On top of that number of smartphones is more than 1 billion already, in 2013!
So if your online marketing business is not optimized for mobile devices, your doing a huge mistake. A lot of people surf the web on their mobile phones and tablets. And whether you rely on SEO traffic or on social media, at least 10-15% of your visitors will come from mobile devices, as a rule of thumb (there could be few exceptions). And that number is growing every year.
Here is a screenshot of my traffic sources for the last 30 days:
As you see, 13,9% of my visitors came from mobile phones and 5% from tablets. So in total, that’s 18,9%. Almost 20%! You can’t afford to lose 1/5 of potential leads and customers. Especially when a solution is simple.
When your site is not mobile friendly it looks like this:
It’s 2 options – either just left-upper part of your website is visible (first mobile phone) or your whole website is squeezed to fit on tiny mobile screen (second mobile). In both cases you are pretty much screwed :) People will leave your site fast, because it’s just painful to navigate. And your competitor will snatch your leads.
So what you must know?
First of all, some professional (paid) WordPress themes are equipped with mobile friendly templates and your site will look equally good on mobiles and tablets. Most of ThemeForest themes are like that. So if you have one of these, you’re in good shape. There are other developers with mobile friendly WordPress themes, but I’m not that familiar with them.
If you’re unsure about your theme just check your website from a smartphone. If you don’t have one, ask someone of your friends to do it for you, because I discovered that software like “Mobilizer” and online mobile emulators don’t work properly all the time. Sometimes they show you un-optimized website, when in truth it’s mobile friendly.
So what are your options for making your website mobile friendly?
Traditional mobile services like:
Free and paid WordPress plugins:
Beautiful pre-made mobile themes:
And of course, outsourcing:
I think the first option is not very convenient, because of the recurring monthly payments. Over few years $6-9/mo will translate into reasonable sum.
For your personal online marketing business I would choose ThemeForest mobile themes (3rd option) or custom mobile website (4th option).
If you are not sure yet, or you can’t invest at the moment – download WpTouch plugin. It’s free and it will instantly make your website mobile friendly (if you use WordPress, of course..). And it works just great. I’m using it for now as well.
Leave your thoughts below!