Youtube Video Ranking in Youtube Search Results
As I’ve mentioned in the last post, I will cover Youtube video ranking in Youtube. It’s an entirely different animal compared to video ranking in Google. Why?
Youtube video ranking is based on “social proof”.
Social proof consists of these 3 things:
- Your Youtube channel authority
- Your Youtube video authority
- Outside authority for your videos
There is also Youtube authority which it imposes on channels and videos that are listed on their “youtube blogs”. But’s we’ll talk about this technique a bit later.
Your Youtube channel authority.
It’s all about social activity on your channel. The very first thing that you should do, is to customize your channel. Add a description, change backround and make it look personalized.
Another thing is your personal activity, there is a feed on your youtube’s channel homepage, which records all your latest activity. To have good channel authority you must login from time to time and go like or comment on other videos. Also subscribe to channels, and upload you own videos at least 3-4 times a month. Just make sure your feed is updated regularly.
Other important part of Youtube channel authority is to have other people coming to your channel and commenting, liking, subscribing and doing all other good stuff. Obviously, with new channel it will take months before you will get recognized for your unique content and some social activity will occur. That’s where artificial authority comes in. Youtube doesn’t distinguish between fake social activity or the real one. So you will need to use some tools or outsourcing to get some artificial authority for your channel.
There are few options for that:
- Use softwares like TubeGroove or TubeToolbox.
Downside is the cost. Both these tools are quite pricey, so if you don’t use Youtube that much, or just want to dip your toes in the water – choose something else. The good thing about these tools is automation and incredible array of options. You can check features on their corresponding sites.
- Use sites like mturk.com and microworkers.com.
Downside is the fact that only Americans can register and use those websites. But the benefit of those gig sites is undeniable – you will get any job done for pennies.. Literally! You can get likes to your Youtube videos for few-to-several cents a piece. So if you have access to mturk or microworkers, you better start using them today!
- Using services like fiverr and Odesk.
The only problem about these is the fact that you can’t use the same people to do likes, subscriptions and comments (well, the same guy can do comments, but it can get repetitive and obvious fast. And people don’t like fake comments..), so you have to search for new ones. Unless you stumble on someone who has the tools described above.
Your Youtube video authority
Pretty much the same steps are required for every video, as it is with the channel. So get likes and comments. The only different thing is views. To increase your number of views, choose one of two options:
- Buy views on services like voogen.net and viewet.com (and others)
Views are cheap and you can buy a LOT. But don’t do that for the new channel – it will be obvious that your stats are inflated and people really don’t like fakes. It will decrease your conversion rates. So 1,000 views for new videos will be enough, at start (if you work on your channel too). What’s cool about the voogen, is the fact that you can buy dislikes! You can probably do that for your evil competitors, but keep in mind that negative social activity is a social activity anyways. Hundreds or thousands of dislikes will actually help your competitor to rank better in Youtube search results. It will not help his conversions though :)
- Hire someone on Fiverr or Odesk
Some people know how to develop scripts/bots that will give you auto-views. And some people know how to get you a lot of real views for laughable prices (sometimes cheaper than those services). Last ones are very valuable.
Shares (under “Share” tab) are also important. Easiest way to get shares is to use either Mturk/Microworkers or Fiverr/Odesk.
Oh, and your video on-page optimization also helps with Youtube video ranking.
So use the tips described in the previous article and you will be fine – Youtube Video Marketing Checklist | Easy Ranking in Google
Outside authority for your videos
It comes down to 3 things:
- Video embeds
Yes, backlinks do work for Youtube video ranking, but not nearly as well as ranking youtube videos in Google. So don’t use them that much. In fact, if you’ve ordered a gig or two for ranking your video on Google it will be enough.
When someone embeds your video on their blog, website or somewhere on the forum, you get “credit”. Plus any embed will give you a backlink as well. It’s a quite important factor, so you should have at least some video embeds.
When people include your video in their playlists, you gain “credit” too.
Outside authority factor will help you with Youtube video ranking, but the most important thing is channel/video authority. So focus on that first.
I’ve mentioned Youtube authority factor in the beginning. Sometimes under videos you will see this – “as seen on … “, and then a link to the resource. These sites are considered to be video authorities by Youtube. So if you can get your video on any of these sites, you will get good rank improvement. It’s almost like getting your press release on Google News. Finding these sites should be easy. The hard part is to figure out how to get your video listed. I haven’t done this, but I think it should be worth it.
That’s it for Youtube Video Ranking in Youtube Search Results.
Remember that Youtube channel is very similar to your website on Google – in the beginning it will be very hard to rank your videos (pages/posts analogy for a website) well. But with time, more content and more social activity your channel will gain authority and your videos will be ranking high with very little effort. So be patient and persevere.
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